Barbour ABI’s Report Is a Wake-Up Call. Now Let’s Fix the PR Disconnect 

Barbour ABI’s latest report “The Case for Marketing Investment in the Built Environment” speaks to my heart. We absolutely need to raise the game and make sure that marketing – and specifically from my perspective PR and comms – are seen as an investment, and an investment for the long term.  

No great shock there, especially coming from a PR & comms consultant. But what the report does show is there’s still a long way to go if we’re going to break down the old school approach to construction marketing and dispel this image of a “boys club”.